Jay L.A. Bastien with long blonde wavy hair, wearing a light pink blazer over a white crop top, standing on a city street with cars and buildings in the background.

Hi, I’m Jay!—here for the women who are done burning out for the sake of success.

I share practical tools and fresh perspectives to help you grow with clarity, lead with intention, and integrate work and life in a way that is actually sustainable.

  • I’ve led teams, launched ideas, and lived up to expectations—on paper, it looked like success.

    But beneath the accomplishments, I felt off track. Misaligned. Like I was meeting every deadline but losing myself in the process.

    So I stopped asking how do I do more?

    And started asking what actually matters?

    Now, I create tools and resources to help other women do the same—find clarity, stay grounded, and thrive in both their work and their life.

    This is where structure meets soul.

    Where clarity quiets the noise.

    And where success isn’t one-size-fits-all—it’s yours to define.

Jay L.A. Bastien with long, wavy blonde hair and a black turtleneck sweater smiling outdoors on a city street with blurred pedestrians and buildings in the background.

Latest from the Blog:
Oh
Jay!

OhJay is where I put the pieces together—
thoughts on success, clarity, ambition, and showing up well in both work and life.

You’ll find reflections, mindset shifts, practical tools, and a few gentle truths I’m still learning myself.

Whether you're navigating leadership, redefining your goals, or just figuring out what’s next, I hope this space gives you a moment to pause, realign, and feel a little more grounded.

Getting Clear: The Practice of Honest Self-Assessment

Why You Don’t Need a New Planner—You Need a Better System

Leading Without the Title

• Getting Clear: The Practice of Honest Self-Assessment • Why You Don’t Need a New Planner—You Need a Better System • Leading Without the Title

It’s not about chasing success.

It’s about defining it—on your own terms.

Work. Life. Growth. Success.
Here you’ll find the resources and clarity needed to help it all come together—without the burnout.

For women who’ve laid the foundation—and are ready to build what’s next, clearly and confidently.

PHILOSOPHY

This isn’t hustle culture dressed up in self-care.
It’s not about doing more, achieving faster, or waking up at 5am for the aesthetic.

  • Because when those things are in place, success doesn’t have to come at the expense of your wellness.

    I believe:

    • You can lead with confidence and stay grounded.

    • You can be ambitious without running yourself into the ground.

    • You can make room for your goals and your joy.

    Through every tool, journal, prompt, or post I share, the goal is simple:

    To help you create a version of success that actually works for the life you want—not just the role you’re in.

Latest from the Shop

Keep Calm • Unisex Premium Sweatshirt Keep Calm • Unisex Premium Sweatshirt Keep Calm • Unisex Premium Sweatshirt Keep Calm • Unisex Premium Sweatshirt Keep Calm • Unisex Premium Sweatshirt Keep Calm • Unisex Premium Sweatshirt Keep Calm • Unisex Premium Sweatshirt
Quick View
Amazing Things Will Happen • 15 oz • Large White Glossy Mug Amazing Things Will Happen • 15 oz • Large White Glossy Mug
Quick View
Love Without Limits • Premium Pillow Love Without Limits • Premium Pillow
Quick View
It Always Seems Impossible Until It's Done • Spiral Bullet Journal It Always Seems Impossible Until It's Done • Spiral Bullet Journal
Quick View

Find me on your fav social network @jaylabastien