You know things
people would
pay to learn.
You've spent years building knowledge other people don't have. The Expertise Finder is a free 25-question quiz that shows you three things: what your expertise is worth, how to turn it into income as a consultant or coach, and what you need to start selling it.
It takes 5–7 minutes, and it's the first step toward turning what you know into income.
"Your expertise is your legacy. It's time to share it, build from it, and let your whole self lead."
— Jay
Jay L.A. Bastien
Executive · Editor-in-Chief · AdvocateJay L.A. Bastien brings decades of expertise in business operations, information technology, and organizational leadership. As an operations executive in city government, she moves fluidly between public sector strategy and entrepreneurial ventures.
She's also Editor-in-Chief of WMN Magazine, President of a women's career development group, and an advocate for workplace wellness initiatives.
That experience taught her something most professional women already know but rarely act on: the knowledge you've built at work is an asset, and it can become income, visibility, and a platform of your own. Jay helps women identify exactly what that expertise is worth, what to call it, and how to build the online presence that sells it.
Jay divides her time between New York City and the Hudson Valley, New York region.
Here's everything built for you.
The Expertise Finder
Find out exactly what to call your expertise, how it becomes income, and what your platform needs to start selling it — across 15 possible paths.
Take the Free Quiz → Free · Every SundayNotes by Jay
One honest letter a week about money, identity, purpose, community, and full expression. The thinking that helps you actually move.
Subscribe Free → Free · Updated regularlyThe Blog
Longer thinking on self-development, career strategy, financial independence, and building a life that works completely.
Read the Blog → Free Tools & GuidesResources
A growing library of resources to help you build your platform — start wherever your Expertise Finder result points you.
Browse Resources → By Application · LimitedWork with Jay
In one intensive session, we build your website, your offer, and your payment system — so you can start sharing what you know.
Learn More → Free · wmnmagazine.comWMN Magazine
Practical strategies, inspiring stories, and the support ambitious women need to succeed at work, in business, and in life.
Visit WMN Magazine → Apparel · Journals · MoreThe Shop
Pieces designed to keep you anchored while you do the work of building a life that's entirely yours.
Shop the Collection → Questions · Press · PartnershipsContact
Want to connect? I'd love to hear from you — whether you're exploring working together or just getting started.
Get in Touch →Let's Connect
Whether you're here to explore working together or just getting started, I'm glad you're here.
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• 100% cotton face
• 65% cotton, 35% polyester
• Charcoal Heather is 55% cotton, 45% polyester
• Fabric weight: 8.5 oz/y² (288.2 g/m²)
• Tightly knit 3-end fleece
• Side-seamed construction
• Self-fabric patch on the back
• Double-needle stitched rib collar, cuffs, and hem
• Blank product sourced from Pakistan
Disclaimer: This sweatshirt runs small. For the perfect fit, we recommend ordering one size larger than your usual size.
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
• Ceramic
• 15 oz mug dimensions: 4.69″ (11.9 cm) in height, 3.35″ (8.5 cm) in diameter
• Dishwasher and microwave safe
• Blank product sourced from China
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
• 100% polyester case
• Fabric weight: 8.1 oz/yd² (275 g/m²)
• Fabric with a linen feel
• Hidden zipper
• Machine-washable case
• Shape-retaining 100% polyester insert included (handwash only)
• Blank product components in Mexico sourced from China and Mexico
• Blank product components in the EU sourced from China and Poland
• Covers with soft-touch coating
• Cover weight: 10.38 oz/yd² (352 g/m²)
• Page weight: 2.62 oz/yd² (89 g/m²)
• Metal wire-o binding
• 140 dotted pages
• US fulfilled notebooks measure 5.5″ × 8.5″ (13 × 21 cm)
• EU fulfilled notebooks measure 5.7″ × 8.5″ (14.5 × 21 cm)
• Blank product sourced from the US and Sweden
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
