I'm here for the woman who's done playing small.
You're accomplished. You're capable. You have more to give than your current life is making room for — and you know it. This is the space where that changes.
You might be exactly who I built this for.
You've followed the rules. You've worked hard, earned your place, and built something real. And yet — there's a version of your life that hasn't happened yet.
A business you haven't launched. An income stream you haven't built. A voice you haven't fully used. A community you haven't found. A version of yourself you keep putting off until things settle down.
Things don't settle down. You know that by now.
This platform exists for the woman who's ready to stop waiting and start building — her finances, her presence, her legacy, her whole life — with intention and without apology.
- Ready to build income beyond your salary
- Ready to share the expertise you've spent years earning
- Ready to stop waiting for the right time
- Ready to design your life instead of defaulting to it
"Your expertise is your legacy. It's time to share it, build from it, and let your whole self lead."
— Jay
Here's everything built for you.
The Life Audit
Find out exactly where your whole life stands across five foundations — so you know where to focus your energy next.
Take the Free Quiz → Free · Every SundayNotes by Jay
One honest letter a week about money, identity, purpose, community, and full expression. The thinking that helps you actually move.
Subscribe Free → Free · Updated regularlyThe Blog
Longer thinking on self-development, career strategy, financial independence, and building a life that works completely.
Read the Blog → Free Tools & GuidesResources
A growing library of resources organized by the five foundations — start wherever your Life Audit says you need most.
Browse Resources → By Application · LimitedWork with Jay
In one intensive session, we build your website, your offer, and your payment system — so you can start sharing what you know.
Learn More → Free · wmnmagazine.comWMN Magazine
Practical strategies, inspiring stories, and the support ambitious women need to succeed at work, in business, and in life.
Visit WMN Magazine → Apparel · Journals · MoreThe Shop
Pieces designed to keep you anchored while you do the work of building a life that's entirely yours.
Shop the Collection → Questions · Press · PartnershipsContact
Want to connect? I'd love to hear from you — whether you're exploring working together or just getting started.
Get in Touch →
Jay L.A. Bastien
Executive · Editor-in-Chief · AdvocateJay L.A. Bastien brings decades of expertise in business operations, information technology, and organizational leadership. As an operations executive in city government, she moves fluidly between public sector strategy and entrepreneurial ventures.
She's also Editor-in-Chief of WMN Magazine, President of a women's career development group, and an advocate for workplace wellness initiatives.
Through both her consulting and editorial leadership, Jay is committed to one thing: making the strategies for sustainable success accessible to all women — so they can overcome societal barriers and design their lives intentionally, with complete agency.
Jay divides her time between New York City and the Hudson Valley, New York region.
Let's Connect
Whether you're here to explore working together or just getting started, I'm glad you're here.
Find me on your fav social network @jaylabastien
