"Your expertise has value. Let's make sure the world can find it—and pay for it."
— Jay
About
JAYLABASTIEN.COM helps experts turn their knowledge into income through strategic online presence.
This platform was born from a pattern I couldn't ignore: brilliant professionals with decades of expertise, making real impact in their fields—but struggling to package and monetize that knowledge beyond their day jobs.
These are women who've built impressive careers. They're consultants, executives, researchers, coaches, and specialists. They have knowledge that people desperately need and would gladly pay for. But they're stuck on the how: How do I position this? How do I build a website that actually converts? How do I package my expertise into something scalable?
The gap isn't knowledge—it's implementation. It's the bridge between "I know this could help people" and "I have a profitable online business that reflects my expertise."
That's where I come in.
What I Do
I help experts build strategic online businesses through consulting on:
Brand Strategy & Positioning
Clarifying exactly who you serve, what transformation you deliver, and how to communicate that in a way that attracts paying clients.
Website Development
Creating high-converting websites that position you as the expert you are and turn visitors into clients.
Technology Workflow Integration
Implementing smart systems that automate repetitive tasks so you can focus on delivering value rather than managing technology.
Systems Thinking
Building a sustainable business infrastructure that supports growth without burning you out.
I combine decades of expertise in business operations, web development, and organizational leadership to create online businesses that actually work—not just look pretty.
Who This is For
My work is specifically designed for experts who:
Have spent years building specialized knowledge in their field
Know they could help people solve real problems
Want to leverage that expertise to create additional income streams
Are tired of undercharging or leaving money on the table
Need someone who understands both strategy and implementation
I'm particularly passionate about helping professional women build online businesses—because I'm uniquely aware of the barriers women face in business, from wage gaps to the emotional labor of constantly proving their worth.
The Philosophy
Expertise has value. Period.
If you've dedicated years to mastering your field, that knowledge deserves to be compensated fairly. Not as a side hustle you squeeze in at night. Not as free advice you give away endlessly. But as a legitimate, profitable business that provides financial security and professional freedom.
The goal isn't to abandon your career—it's to create options. To reach the point where work becomes a choice, not a necessity. Where you can say yes to opportunities because they align with your values, not because you need the paycheck.
True professional freedom comes from multiple income streams. From positioning yourself so strategically that opportunities come to you. From building systems that work whether you're actively working or not.
Beyond Consulting
As the Editor -in-Chief of WMN Magazine, I also publish content on career strategy, business development, and intentional living—because building a profitable business is only one piece of a thriving life.
Financial security matters. Career fulfillment matters. Wellness matters. Community matters. And above all, living intentionally—making deliberate choices rather than defaulting to what's expected—matters deeply.
Everything I create, from consulting services to published content, stems from this belief: women deserve to design their lives on their own terms, with the financial foundation to make that possible.
About Jay
Jay L.A. Bastien brings decades of expertise in business operations, information technology, and organizational leadership. As an operations executive in city government, she moves fluidly between public sector strategy and entrepreneurial ventures.
She's also Editor-in-Chief of WMN Magazine, President of a women's career development group, and an advocate for workplace wellness initiatives.
Through both her consulting and editorial leadership, Jay is committed to one thing: making the strategies for sustainable success accessible to all women—so they can design their lives intentionally, with complete agency.
Jay divides her time between New York City and the Hudson Valley, New York region.
Let’s Connect
Whether you're here to learn more about my work or connect about opportunities to collaborate, I'm glad you're here.
Plus
THE SHOP
A curated collection of inspirational goods including planners, journals, canvas prints, and apparel created to support women on their journey toward intentional living.
Find me on your fav social network @jaylabastien
