Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
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Featured articles about branding and business.
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— Freshly Pressed Articles —
The 5-Minute Mental Health Check-In Every Busy Woman Needs (Plus a Free Template)
When's the last time someone asked you how you're really doing—and you actually stopped to think about it?
5 Networking Mistakes Women Leaders Make (And What Actually Works)
Spoiler alert: The problem isn't that you're bad at networking—it's that most networking advice wasn't designed with women in mind.
6 Email Phrases That Undermine Your Authority (Plus Better Alternatives)
Your expertise is solid, your ideas are brilliant, but your emails might be sabotaging your professional reputation. Here's what research reveals about the subtle language patterns that can make you seem less confident—and how to fix them.
8 Science-Backed Ways Women Are Advancing Their Careers Together (And Why It's Working Better Than Going Solo)
Turns out the "every woman for herself" approach isn't just lonely—it's also less effective. Here's what research reveals about the power of collective advancement.
The Strategic Storytelling Advantage: How Women Can Craft Compelling Professional Narratives
Your career story isn't just what happened to you—it's how you frame what happened. And research shows that women who master strategic storytelling advance faster, earn more, and build stronger professional reputations.
The New Leadership Playbook: How Women Executives Are Pioneering More Effective Management Styles
Plot twist: The leadership qualities we were told were "too soft" are actually the secret sauce for building stronger, more successful teams.
Rising Together: The Science Behind Women's Collective Career Advancement Strategies
The narrative of women's professional advancement has long been framed as an individual struggle—lean in, negotiate harder, build confidence, and climb the ladder one rung at a time.
The Flexibility Paradox: How Remote Work Policies Impact Women's Career Trajectories
The COVID-19 pandemic fundamentally transformed workplace expectations around flexibility, with remote and hybrid work arrangements becoming mainstream seemingly overnight.
Reframing Imposter Syndrome: When Self-Doubt Signals Systemic Problems
What if the feelings we've labeled as imposter syndrome aren't always irrational self-doubt?
How to Choose the Right Productivity System When You're Constantly Switching Planners
Are you tired of starting fresh with a new planner every few months? Here's how to finally find a productivity system that sticks.
How to Start a Business With No Money: The Working Woman's Zero-Budget Blueprint
Here's the truth that might change everything: You don't need money to start a business. You need strategy, creativity, and this blueprint.
Why Women Need Multiple Income Streams (And How to Build Them)
But here's the empowering truth: creating multiple income streams isn't just about survival—it's about taking control of your financial future and building the life you deserve.
The Business Models That Let Women Build Wealth While Working Full-Time
You don't have to choose between career security and building wealth. These business models let ambitious women create additional income streams without compromising their professional growth or work-life balance.
10 Personal Branding Mistakes That Keep Talented Women Invisible
Here are the branding mistakes that keep brilliant women hidden in plain sight.
20 Email Etiquette Rules Every Professional Woman Should Master
Your email communication shapes how people perceive your professionalism, competence, and leadership potential. Here's how to make every message work in your favor.
The Science Behind Your Best Life: What Peer-Reviewed Research Actually Says About Women's Vitamins (And How They Can Supercharge Your Career)
The Science Behind Your Best Life: What Peer-Reviewed Research Actually Says About Women's Vitamins (And How They Can Supercharge Your Career)
The Online Branding Secrets That Create Passive Income Opportunities
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.