Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
Ready to get amplified?
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Branding
Resources to help you extend your personal brand online to showcase your expertise and attract more opportunities.
Work
Strategies for advancing your career, and building financial success as a working woman.
Lifestyle
Intentional approaches to wellness, balance, and creating a life that supports your professional ambitions without burning you out.
— The Latest Articles —
The Online Branding Secrets That Create Passive Income Opportunities
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.
12 Personal Branding Strategies That Work Even If You're an Introvert
The strongest personal brands aren't built by the loudest voices—they're built by the most thoughtful ones. Here's how introverted women can leverage their natural strengths to create powerful professional reputations.
8 Personal Branding Techniques That Make People Remember You Years Later
The difference between being forgettable and unforgettable isn't about being louder—it's about being more memorable.
11 Personal Branding Strategies That Work Even If You Hate Self-Promotion
The most powerful personal brands aren't built on shameless self-promotion—they're built on authentic value creation that speaks for itself.
Find me on your fav social network @jaylabastien
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.