Learn what's shaping my life—curated favorites, reflections, and the intentional choices I'm making along the way.

Looking for career and business strategies?
Subscribe to Where Women Thrive™ >>>

J A Y L A B A S T I E N 9/20/25 J A Y L A B A S T I E N 9/20/25

The Strategic Storytelling Advantage: How Women Can Craft Compelling Professional Narratives

Your career story isn't just what happened to you—it's how you frame what happened. And research shows that women who master strategic storytelling advance faster, earn more, and build stronger professional reputations.

J A Y L A B A S T I E N 9/10/25 J A Y L A B A S T I E N 9/10/25

10 Personal Branding Mistakes That Keep Talented Women Invisible

Here are the branding mistakes that keep brilliant women hidden in plain sight.

J A Y L A B A S T I E N 9/7/25 J A Y L A B A S T I E N 9/7/25

The Online Branding Secrets That Create Passive Income Opportunities

While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.

J A Y L A B A S T I E N 9/2/25 J A Y L A B A S T I E N 9/2/25

12 Personal Branding Strategies That Work Even If You're an Introvert

The strongest personal brands aren't built by the loudest voices—they're built by the most thoughtful ones. Here's how introverted women can leverage their natural strengths to create powerful professional reputations.