Your Childhood Money Story Is Running Your Adult Budget

Do you ever find yourself making financial decisions that don't make logical sense? Like saving obsessively even when you have plenty, or spending impulsively despite knowing better?

What if I told you that your current money behavior was largely programmed before you turned 10?


Here's something most financial advice completely misses: your relationship with money isn't really about spreadsheets, budgets, or willpower. It's about the unconscious beliefs you formed watching your family handle money when you were too young to even understand what money was.

Research in developmental psychology shows that our core beliefs about money—whether it's scarce or abundant, whether we deserve it, whether it's safe to want it—are formed in early childhood through what we observe, not what we're taught¹. These "money scripts" then run in the background of our adult financial lives, influencing every spending decision, every career choice, and every investment we make or avoid.

The fascinating part? Most of us have no idea these scripts are even running. We think we're making rational financial decisions when we're actually replaying childhood patterns we learned at the dinner table.


The Science Behind Your Money Programming

The Issue: Your brain formed its core beliefs about money before you could think critically about them.

Neuroscience research reveals that the brain's financial decision-making pathways are largely established by age seven². During these early years, children absorb everything about their family's relationship with money—the stress, the shame, the fear, the excitement, the power dynamics—all before they have the cognitive ability to question or filter these messages.

Dr. Brad Klontz's groundbreaking research identified that people's financial behaviors in adulthood directly correlate with their family's money patterns, regardless of their current income level or financial education³. This happens because emotional learning (how money feels) is much stronger than logical learning (how money works).

What This Means: Your adult money decisions aren't really about your current situation—they're about an unconscious attempt to either recreate or avoid your childhood money experience.

Action Items:

  • Notice when your financial decisions feel emotionally charged rather than logical

  • Pay attention to physical sensations (anxiety, excitement, guilt) around money choices

  • Ask yourself: "What would 7-year-old me think about this financial decision?"


The 5 Most Common Childhood Money Scripts (And How They Show Up Today)

1. "Money Is Scarce and Dangerous"

The Childhood Story: You grew up hearing "we can't afford that," witnessing financial stress, or experiencing money as a source of conflict and anxiety in your family.

How It Shows Up in Adulthood:

  • Chronic undersaving despite having adequate income because spending feels dangerous

  • Extreme couponing or bargain-hunting even when time is more valuable than the savings

  • Difficulty enjoying purchases, even necessary ones, without guilt

  • Avoiding financial planning because thinking about money creates anxiety

  • Staying in underpaid jobs because asking for more feels risky

The Hidden Cost: Research shows that people with scarcity mindsets actually make worse financial decisions under stress, creating the very scarcity they fear⁴.

Action Items:

  • Practice small "abundant" purchases without guilt (a nice coffee, fresh flowers)

  • Reframe spending on necessities as self-care, not selfishness

  • Track evidence that you have "enough" to counter scarcity feelings

2. "Money Equals Love and Approval"

The Childhood Story: Your family showed love through expensive gifts, treats, or experiences. Money was how affection was expressed or withheld.

How It Shows Up in Adulthood:

  • Overspending on others to maintain relationships or show you care

  • Using shopping as emotional regulation—buying things when sad, stressed, or lonely

  • Difficulty setting financial boundaries because saying no to spending feels like rejecting people

  • Measuring your worth by your ability to be generous or buy nice things

  • Financial stress from trying to maintain a lifestyle that impresses others

The Hidden Cost: Studies show that people who equate spending with love often have lower relationship satisfaction because they're avoiding authentic connection⁵.

Action Items:

  • Practice expressing care through time and attention instead of money

  • Notice when you're spending to manage emotions or relationships

  • Ask: "Am I buying this thing or am I trying to buy a feeling?"

3. "Money Is Dirty and People Who Want It Are Selfish"

The Childhood Story: Your family had negative attitudes toward wealthy people, believing that money corrupts or that wanting financial success makes you greedy or materialistic.

How It Shows Up in Adulthood:

  • Chronic underearning because deep down you believe having more would make you a bad person

  • Discomfort with negotiating salary or charging what you're worth

  • Sabotaging financial success when you start doing "too well"

  • Feeling guilty about financial goals or ashamed of wanting nice things

  • Avoiding wealthy people or financial conversations because they feel "shallow"

The Hidden Cost: Research shows that people with negative money associations often experience what psychologists call "upper limit problems"—they unconsciously sabotage success when it conflicts with their identity⁶.

Action Items:

  • Identify successful people you admire who are also good humans

  • Reframe financial goals as tools for freedom and contribution, not greed

  • Practice saying "I want to earn more money" without shame or justification

4. "Money Solves Everything"

The Childhood Story: Your family believed that financial success would fix all problems, or you experienced dramatic relief when money stress was resolved.

How It Shows Up in Adulthood:

  • Overworking or sacrificing relationships in pursuit of financial security

  • Believing that reaching a certain income level will finally make you happy

  • Using money to avoid dealing with emotional or relationship issues

  • Difficulty enjoying life until you reach financial "enough"

  • Measuring all problems through a financial lens

The Hidden Cost: Studies show that once basic needs are met, additional income has diminishing returns on happiness, but people with this script keep chasing the financial fix⁷.

Action Items:

  • Notice when you're using money to avoid addressing other life areas

  • Practice solving non-financial problems without spending money

  • Define "enough" based on lifestyle desires, not abstract security

5. "Money Is Unpredictable and Uncontrollable"

The Childhood Story: Your family experienced financial instability, job loss, or boom-and-bust cycles that felt chaotic and unpredictable.

How It Shows Up in Adulthood:

  • Avoiding financial planning because "anything can happen anyway"

  • Either hoarding money obsessively or spending it immediately because "it won't last"

  • Difficulty trusting financial systems, investments, or long-term strategies

  • Feeling like financial success is purely luck-based rather than skill-based

  • Paralysis around major financial decisions because outcomes feel random

The Hidden Cost: Research shows that people who feel financially powerless often make decisions that actually reduce their financial security⁸.

Action Items:

  • Start with small, controllable financial actions to build confidence

  • Track patterns in your financial life to see what you can influence

  • Focus on financial habits rather than outcomes you can't control


Rewriting Your Money Story

The Issue: Awareness alone doesn't change deeply embedded patterns—you need specific strategies to reprogram unconscious beliefs.

The good news is that neuroscience research shows our brains remain "plastic" throughout our lives⁹. We can literally rewire our financial neural pathways by creating new experiences and consciously choosing different responses to money situations.

Action Items:

  • Identify your script: Write down your earliest money memories and the messages you absorbed

  • Question the story: Ask "Is this belief helping or hurting my financial life now?"

  • Create new experiences: Deliberately practice behaviors that contradict your old script

  • Track evidence: Notice when your new financial behaviors lead to positive outcomes

  • Be patient: Brain change takes time—expect gradual shifts, not instant transformation


The Money Story Audit

The Issue: Most people have never consciously examined the financial beliefs they inherited from their family.

Take some time this week to reflect on these questions. The goal isn't to blame your family—they were operating from their own inherited scripts—but to understand how your past is influencing your present.

Reflection Questions:

  • What did you learn about money by watching your parents?

  • What emotions did money conversations create in your household?

  • What did your family believe about wealthy people? Poor people?

  • How did your family handle financial stress or unexpected expenses?

  • What messages did you receive about what you deserved financially?

Action Items:

  • Write down your answers without editing or judging them

  • Identify which beliefs are serving your current financial goals

  • Choose one limiting belief to actively challenge this month


Creating Your New Money Story

The Issue: Changing financial behavior requires more than just budgeting—it requires updating your core beliefs about what money means.

Research shows that people who successfully change their financial lives don't just learn new strategies—they develop what psychologists call a "new financial identity"¹⁰. They literally become someone who has a different relationship with money.

Your New Money Story Framework:

  • Money is a tool for creating the life I want, not an end goal in itself

  • I deserve financial security and it's safe for me to pursue it

  • Financial mistakes are learning opportunities, not evidence that I'm bad with money

  • I can be both generous and wealthy, both spiritual and financially successful

  • My worth isn't determined by my bank balance, but I'm allowed to want financial abundance

Action Items:

  • Write out your ideal relationship with money in present tense

  • Practice making financial decisions from your new identity, not your old fears

  • Celebrate small wins that reinforce your new money story


The Ripple Effect

Here's what's beautiful about rewriting your money story: it doesn't just change your bank account—it changes your entire life. When you heal your relationship with money, you often heal your relationships with power, self-worth, and what you believe you deserve.

Research shows that people who develop healthy money mindsets also report improvements in their careers, relationships, and overall life satisfaction¹¹. Money touches everything, so healing your money story heals everything it touches.

Your childhood money story served a purpose—it helped you survive your family's financial reality. But you're not that child anymore, and you don't have to live by those rules.

You get to choose what money means in your life now. You get to decide what you deserve, what's possible, and how you want to feel every time you think about your financial future.

Your adult budget doesn't have to be run by your childhood fears. It's time to write a new story—one where you're the hero, not the victim, of your financial life.


  • ¹ Furnham, A. (1999). "The saving and spending habits of young people." Journal of Economic Psychology.

    ² Whitebread, D. & Bingham, S. (2013). "Habit formation and learning in young children." University of Cambridge.

    ³ Klontz, B. T. & Britt, S. L. (2012). "How clients' money scripts predict their financial behaviors." Journal of Financial Planning.

    ⁴ Mani, A., Mullainathan, S., Shafir, E., & Zhao, J. (2013). "Poverty impedes cognitive function." Science.

    ⁵ Dunn, E. W., Aknin, L. B., & Norton, M. I. (2008). "Spending money on others promotes happiness." Science.

    ⁶ Hendricks, G. (2009). The big leap: Conquer your hidden fear and take life to the next level. HarperOne.

    ⁷ Kahneman, D. & Deaton, A. (2010). "High income improves evaluation of life but not emotional well-being." Proceedings of the National Academy of Sciences.

    ⁸ Kraus, M. W., Piff, P. K., & Keltner, D. (2009). "Social class, sense of control, and social explanation." Journal of Personality and Social Psychology.

    ⁹ Doidge, N. (2007). The brain that changes itself: Stories of personal triumph from the frontiers of brain science. Penguin Books.

    ¹⁰ Garbinsky, E. N., Klesse, A. K., & Aaker, J. (2014). "Money in the bank: Feeling powerful increases saving." Journal of Consumer Research.

    ¹¹ Klontz, B. T., Kahler, R., & Klontz, T. (2008). "Facilitating financial health: Tools for financial planners, coaches, and therapists." National Underwriter Company.

J A Y L A B A S T I E N

Hey there, Jay here! I write about intentional living, personal growth, and finding clarity in the chaos. Whether I’m sharing success strategies or reflecting on life’s pivots, my goal is simple: to help high-achieving women live well and lead with purpose.

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