Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
Ready to get amplified?
Purpose-driven leadership isn't built in boardrooms or annual retreats—it's built in the small, daily choices that shape who you become. Here's how to transform your leadership one habit at a time.
What happens in the interview room doesn't stay in the interview room—it's a preview of exactly what working there will be like. Here's how to decode the warning signs before you sign on the dotted line.
Branding
Resources to help you extend your personal brand online to showcase your expertise and attract more opportunities.
Work
Strategies for advancing your career, and building financial success as a working woman.
Lifestyle
Intentional approaches to wellness, balance, and creating a life that supports your professional ambitions without burning you out.
— The Latest Articles —
30 Things Successful Women Do Differently
How many of these habits can you check off your list?
25 Positive Affirmations to Interrupt Overthinking in Its Tracks
If you’ve ever laid awake at 2 a.m. rethinking a conversation… welcome to the club.
7 Feel-Good Things to Do on Sunday That Set the Tone for Your Week
Think joy triggers, ambient routines, and light structure (without rigidity).
Weekend Things That Feel Luxurious (But Are Practically Free)
Because restoration shouldn’t come with a price tag—or a plane ticket.
You Don’t Need to Be More Disciplined—You Need Better Defaults
The real fix for burnout isn’t more hustle—it’s smarter habits that don’t drain you.
Rest Isn’t a Reward: Why You’re Tired All the Time (And What to Do About It)
You’re tired—but it’s not just about sleep.
Career Trends Women Should Watch in 2025
High-Pay Fields, What They Pay, and How to Break In
Work Isn’t Your Whole Life: 5 Ways to Decenter Your Job (and Why Your Career Will Thank You)
You’re the center of your life, wellness, loved ones and then work.
The Life Audit: 5 Telltale Signs You’re Ready to Rethink Everything (and How to Start Small)
Note to self: You don’t need to burn your life down.
10 Journal Prompts for Clarity
When everything feels noisy, journaling can help you get back to your own voice.
How to Want More Without Feeling Guilty for What You Already Have
5 Practical Ways to Balance Gratitude and Growth
5 Things Women in Leadership Deal With—That Men Rarely Experience
Leadership isn’t gendered. But the way it’s perceived, rewarded, and challenged often is.
How Not to Burn Your Network: 5 Practical Tips
How High Performers Accidentally Exhaust Their Support Systems
Why You Need More Than One Mentor
4 Powerful Benefits of Building a Diverse Support Circle
What Clarity Really Looks Like (And How to Cultivate It)
It's not about having all the answers—it's about knowing what questions to ask.
Permission to Romanticize Your Life
Life isn’t just about responsibilities, errands, and inboxes.
Find me on your fav social network @jaylabastien
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.