Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
Featured
Featured articles about branding and business.
— Freshly Pressed Articles —
How Not to Burn Your Network: 5 Practical Tips
How High Performers Accidentally Exhaust Their Support Systems
Why You Need More Than One Mentor
4 Powerful Benefits of Building a Diverse Support Circle
What Clarity Really Looks Like (And How to Cultivate It)
It's not about having all the answers—it's about knowing what questions to ask.
Permission to Romanticize Your Life
Life isn’t just about responsibilities, errands, and inboxes.
Why I Stopped Chasing Work-Life Balance (And What I Aim for Instead)
Work-Life Balance—What’s That?
Getting Clear: The Practice of Honest Self-Assessment
When life feels blurry, clarity begins with asking yourself the right questions.
The Systems I Swear By
Simple tools and routines that keep my personal and professional life from falling apart (most days).
Leading Without the Title
Influence doesn’t require a promotion—it starts with how you show up.
Making Space for the Life You Actually Want
What if your next chapter isn't about doing more, but making space for what matters most?
On Doing the Most (and Why I Don’t Anymore)
Because being everything to everyone isn’t a requirement for success.
Why You Don’t Need a New Planner—You Need a Better System
Productivity isn’t about doing more. It’s about doing what matters, with less stress.
You’re Not Behind—You’re Just Ready for Something More
Something deeper, more aligned, more sustainable.
Find me on your fav social network @jaylabastien
