Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
Ready to get amplified?
Purpose-driven leadership isn't built in boardrooms or annual retreats—it's built in the small, daily choices that shape who you become. Here's how to transform your leadership one habit at a time.
What happens in the interview room doesn't stay in the interview room—it's a preview of exactly what working there will be like. Here's how to decode the warning signs before you sign on the dotted line.
Branding
Resources to help you extend your personal brand online to showcase your expertise and attract more opportunities.
Work
Strategies for advancing your career, and building financial success as a working woman.
Lifestyle
Intentional approaches to wellness, balance, and creating a life that supports your professional ambitions without burning you out.
— The Latest Articles —
18 Life Upgrades That Cost Nothing But Change Everything
The most powerful changes in life aren't bought—they're chosen. Here's how to transform your entire existence without spending a dime.
5 Quick Escapes Every NYC Woman Should Take to Rebalance Work and Life
Rebalance your life, recharge your energy, and remind yourself there’s more to you than your inbox.
25 Positive Affirmations to Interrupt Overthinking in Its Tracks
If you’ve ever laid awake at 2 a.m. rethinking a conversation… welcome to the club.
7 Feel-Good Things to Do on Sunday That Set the Tone for Your Week
Think joy triggers, ambient routines, and light structure (without rigidity).
Weekend Things That Feel Luxurious (But Are Practically Free)
Because restoration shouldn’t come with a price tag—or a plane ticket.
Rest Isn’t a Reward: Why You’re Tired All the Time (And What to Do About It)
You’re tired—but it’s not just about sleep.
Work Isn’t Your Whole Life: 5 Ways to Decenter Your Job (and Why Your Career Will Thank You)
You’re the center of your life, wellness, loved ones and then work.
The Life Audit: 5 Telltale Signs You’re Ready to Rethink Everything (and How to Start Small)
Note to self: You don’t need to burn your life down.
Making Space for the Life You Actually Want
What if your next chapter isn't about doing more, but making space for what matters most?
Find me on your fav social network @jaylabastien
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.