Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
Ready to get amplified?
Branding
Resources to help you extend your personal brand online to showcase your expertise and attract more opportunities.
Work
Strategies for advancing your career, and building financial success as a working woman.
Lifestyle
Intentional approaches to wellness, balance, and creating a life that supports your professional ambitions without burning you out.
— The Latest Articles —
8 Self-Care Practices That Actually Protect Your Energy (Instead of Draining It)
Face masks and bubble baths are lovely, but what if I told you real self-care is less about pampering and more about protecting?
18 Journal Prompts for Women Considering Entrepreneurship
There's a difference between dreaming about being your own boss and actually taking the leap into entrepreneurship. And if you're reading this, chances are you're somewhere in that messy middle—where the corporate world feels too small, but the entrepreneurial path feels too uncertain.
15 Journal Prompts for Processing Difficult Emotions (Without Judgment)
These prompts are designed to help you sit with whatever you're feeling without the pressure to make it go away. Think of them as gentle companions for the messier moments, the ones where everything feels tangled and you're not sure where to start untangling.
5 Science-Backed Ways to Stop Procrastinating (That Actually Work for Busy Women)
Stop procrastinating with science, not willpower. 5 research-backed strategies that work for busy women: the 2-minute rule (advanced version), temptation bundling, implementation intentions, minimum viable progress, and the procrastination audit.
10 Journal Prompts to Help You Figure Out If You're Being Gaslighted
If you've ever found yourself questioning your own reality after certain conversations, these 10 journal prompts will help you reconnect with your truth and trust your instincts again.
Top Signs You Might Be Neurodivergent and Not Know It
Plus, 10 traits of ADHD, autism, and other common neurotypes that might be flying under your radar.
5 Friendship Red Flags in Your Girl Squad (That You're Probably Overlooking)
Will your besties make the cut?
15 Ways Your Environment Is Controlling Your Mood (And You Don't Even Know It)
Ever notice how you feel instantly calm in that one coffee shop but anxious in your cluttered home office? There’s more at play than you realize.
7 Journal Prompts for Setting Boundaries
Your energy is precious—but somehow, it keeps getting scattered in directions that don't serve you. Sound familiar?
The Art of Saying No Without Feeling Guilty (Science-Backed Scripts Included)
Step one, rewire your brain.
50 Things Every Woman Should Know About Herself (Beyond the Basics)
Knowing yourself deeply—from your favorite perfume to your biggest life goals—is one of the most powerful ways to live with clarity, confidence, and joy.
10 Ways Perimenopause Can Impact Your Work (and What to Do About It)
For many of us, the word perimenopause doesn’t enter our vocabulary until it shows up in our lives.
30 Things Successful Women Do Differently
How many of these habits can you check off your list?
10 Journal Prompts for Clarity
When everything feels noisy, journaling can help you get back to your own voice.
What Clarity Really Looks Like (And How to Cultivate It)
It's not about having all the answers—it's about knowing what questions to ask.
Getting Clear: The Practice of Honest Self-Assessment
When life feels blurry, clarity begins with asking yourself the right questions.
You’re Not Behind—You’re Just Ready for Something More
Something deeper, more aligned, more sustainable.
Find me on your fav social network @jaylabastien
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.