Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
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Branding
Resources to help you extend your personal brand online to showcase your expertise and attract more opportunities.
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Work
Strategies for advancing your career, and building financial success as a working woman.
Lifestyle
Intentional approaches to wellness, balance, and creating a life that supports your professional ambitions without burning you out.
— The Latest Articles —
18 Daily Habits That Turn You Into a Purpose-Driven Leader
Purpose-driven leadership isn't built in boardrooms or annual retreats—it's built in the small, daily choices that shape who you become. Here's how to transform your leadership one habit at a time.
The Interview Red Flags That Reveal Everything About Company Culture
What happens in the interview room doesn't stay in the interview room—it's a preview of exactly what working there will be like. Here's how to decode the warning signs before you sign on the dotted line.
12 Ways to Transform from Manager to Purpose-Driven Leader
The difference between managing people and leading them isn't about your title—it's about your purpose. Here's how to make the shift that changes everything.
11 Ways Women Leaders Are Changing the Game (And Why It's Working)
While everyone debates what leadership should look like, women leaders are quietly revolutionizing how it actually works—and the results speak for themselves.
15 Benefits of Work-Life Harmony (And Why It's Better Than Work-Life Balance)
The old model of balancing work and life like two competing forces is over. Here's why the most successful women are embracing harmony instead—and the life-changing benefits they're experiencing.
10 Career Disasters That Accidentally Made People Rich
Sometimes the worst thing that can happen to your career is the best thing that can happen to your bank account.
15 Jobs That Will Make You Rich in 10 Years (That Don't Exist Yet)
Let’s dream a little. Also, check back in a decade to see how many of these are now real.
16 Things Every Creative, Career-Driven Woman Should Have in Her Toolkit
Being creative and career-driven isn't just about talent—it's about having the right tools, systems, and mindset to turn your vision into reality.
12 Subtle Signs You're More Confident Than You Think (And How to Build On It)
You know that voice in your head that whispers "everyone else has it figured out" while you're just winging it? Plot twist: you might be more confident than you realize.
Office Personality Types: Which One Are You? (And How to Work With All the Others)
Let's be honest—every office is basically a workplace sitcom waiting to happen.
5 Skills That Make You Valuable in Every Job (And How to Actually Develop Them)
Here's the thing about job security in 2025: it's not about knowing the latest software or having the perfect degree. It's about becoming the kind of person every team needs, regardless of industry, company size, or economic climate.
The Hidden Job Market: How to Find Opportunities That Aren't Posted Online
You've spent hours perfecting your resume, scrolling through job boards, and hitting "apply" on what feels like hundreds of postings. Yet the responses are few and far between.
Here's what might surprise you: you're only seeing about 25-30% of available opportunities.
Future-Proof Your Career: Skills That Will Matter in 2026
The workplace is changing faster than ever, and what got you where you are today might not be enough to take you where you want to go tomorrow.
50 Corporate Buzzwords Every High-Achieving Woman Should Know (and What They Really Mean)
Corporate language has a way of making simple things sound… complicated. No worries—here to help you decode it.
Why Decision Fatigue Is Draining You More Than the Work Itself
And how to reclaim your energy without scaling back your ambition.
Scarcity vs. Abundance: The Mindset Shift Every Woman in Leadership Needs to Make
Why clinging to power holds you back—and how choosing abundance can transform your leadership.
You Don’t Need to Be More Disciplined—You Need Better Defaults
The real fix for burnout isn’t more hustle—it’s smarter habits that don’t drain you.
Career Trends Women Should Watch in 2025
High-Pay Fields, What They Pay, and How to Break In
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.