Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
Ready to get amplified?
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.
Purpose-driven leadership isn't built in boardrooms or annual retreats—it's built in the small, daily choices that shape who you become. Here's how to transform your leadership one habit at a time.
Branding
Resources to help you extend your personal brand online to showcase your expertise and attract more opportunities.
Work
Strategies for advancing your career, and building financial success as a working woman.
Lifestyle
Intentional approaches to wellness, balance, and creating a life that supports your professional ambitions without burning you out.
— The Latest Articles —
How to Want More Without Feeling Guilty for What You Already Have
5 Practical Ways to Balance Gratitude and Growth
How Not to Burn Your Network: 5 Practical Tips
How High Performers Accidentally Exhaust Their Support Systems
Why You Need More Than One Mentor
4 Powerful Benefits of Building a Diverse Support Circle
Why I Stopped Chasing Work-Life Balance (And What I Aim for Instead)
Work-Life Balance—What’s That?
The Systems I Swear By
Simple tools and routines that keep my personal and professional life from falling apart (most days).
Leading Without the Title
Influence doesn’t require a promotion—it starts with how you show up.
Why You Don’t Need a New Planner—You Need a Better System
Productivity isn’t about doing more. It’s about doing what matters, with less stress.
5 Simple Steps to Revamp Your Résumé for 2025
Revamp your résumé for 2025 with these 5 simple, actionable steps to stand out and land your dream job.
Find me on your fav social network @jaylabastien
The Science Behind Your Best Life: What Peer-Reviewed Research Actually Says About Women's Vitamins (And How They Can Supercharge Your Career)