Hi, I'm Jay. I help working women create an intentional online presence that showcases their expertise and attracts the opportunities they've earned.
Here you'll find insights on Branding, Work, Life, and behind-the-scenes Notes from building an intentional career.
Ready to get amplified?
Purpose-driven leadership isn't built in boardrooms or annual retreats—it's built in the small, daily choices that shape who you become. Here's how to transform your leadership one habit at a time.
What happens in the interview room doesn't stay in the interview room—it's a preview of exactly what working there will be like. Here's how to decode the warning signs before you sign on the dotted line.
Branding
Resources to help you extend your personal brand online to showcase your expertise and attract more opportunities.
Work
Strategies for advancing your career, and building financial success as a working woman.
Lifestyle
Intentional approaches to wellness, balance, and creating a life that supports your professional ambitions without burning you out.
— The Latest Articles —
Why I Stopped Chasing Work-Life Balance (And What I Aim for Instead)
Work-Life Balance—What’s That?
Getting Clear: The Practice of Honest Self-Assessment
When life feels blurry, clarity begins with asking yourself the right questions.
The Systems I Swear By
Simple tools and routines that keep my personal and professional life from falling apart (most days).
Leading Without the Title
Influence doesn’t require a promotion—it starts with how you show up.
Making Space for the Life You Actually Want
What if your next chapter isn't about doing more, but making space for what matters most?
On Doing the Most (and Why I Don’t Anymore)
Because being everything to everyone isn’t a requirement for success.
Why You Don’t Need a New Planner—You Need a Better System
Productivity isn’t about doing more. It’s about doing what matters, with less stress.
You’re Not Behind—You’re Just Ready for Something More
Something deeper, more aligned, more sustainable.
5 Simple Steps to Revamp Your Résumé for 2025
Revamp your résumé for 2025 with these 5 simple, actionable steps to stand out and land your dream job.
Find me on your fav social network @jaylabastien
While most professionals use online branding to get jobs, the smartest ones use it to create income streams that work while they sleep. Here's how to build a digital presence that pays you back.